
Today we’re interviewing Trina Parker, co-founder of award winning New Zealand based company Lola and Ben. Lola and Ben offer exclusively New Zealand made, high quality baby products. The lovely ladies, Trina and Sigi, also keep a blog over at New Zealand Made Style For Little Ones so head on over for some great tips on swimming with your baby as well as the latest updates from Lola and Ben. They’ve been kind enough to offer free shipping to anyone, anywhere, who places an order and uses the code LOB.
How would you describe yourself?
Very diverse, but mainly Small Business Owner (Lola & Ben® www.lolaben.co.nz ) & rural vege growing Mum. I enjoy the social interaction & the intellectual stimulation our business provides, and couldn’t imagine life or motherhood without having such a diverse range of tasks on a daily basis. It’s fun but challenging…keeps one’s mind busy. No two weeks are never the same for me, juggling the kids, business and all the other things a mum juggles daily.
What inspired you to do what you do?
I am passionate about natural products (fabric through to food) & choose those that are made in New Zealand when possible. From a business perspective, with the current trend to send products to China to manufacture, we wanted to prove that a quality product could be made successfully in New Zealand, and we are benefitting from this with export markets keen on the NZ ethos too. Together with friend and business partner, Sigi we worked to develop Lola & Ben® under which we sell our intelligent and innovative baby sleeping bag which brings out the best of our gorgeous New Zealand Merino & organic cotton, by having removable merino liners adapting to each season. The first prototypes were made at our kitchen tables, now we have a manufacturer here in Pukekohe who makes hundreds for us at a time, in 2 ½ short years.
What would be your best advice for someone wanting to go into business for themselves?
Don’t underestimate having the help & support of a business partner. I couldn’t imagine not having Sigi to bounce ideas off, help talk through issues, balance work load, support and encourage each other. Having this partnership will help to grow our business and be multi dimensional. We work side by side and have our own areas of responsibilities with over laps and extra help when needed.
Imagine how much work it will be and treble it twice…. hence a big dose of commitment is required day by day, week by week, month on month.
Also always deal with integrity and trustworthiness, these are important aspects to the longevity of business, New Zealand is a small place and with the internet the world is too.

How do you handle all your different responsibilities, what are your priorities?
For my family, having my children around us in home based rural environment is important, we are lucky to spend many an hour bonding in the vege patch and eating the goods. They are very much part of my day to day life and business (or rather, I am part of theirs and their activities). I am blessed with the support of family to support us with child care when work commitments arise etc. In saying that I often have to burn the midnight oil to get work completed. I enjoy my work, so doing these hours makes it worthwhile and very satisfying.
Don’t under estimate how efficient a ‘mother’ can be in her work. I live by my diary, and plan plan plan. Communicate to get things done. Believe in delegating for benefit of both parties. Help, offer opinions when asked. I also believe in the power of talk, so much more efficient than email.
Any goals for the future?
We are currently expanding the export markets for our Lola & Ben® Baby Sleeping Bags, which is exciting. As our children start school we will invest more time into Lola & Ben to grow ranges & markets, both here in NZ and internationally. With our feedback so far, the future is exciting. We have just this month launched our baby sleeping bags made from GOTS Certified Organic Cotton. We are exhibiting at Kids In Style in Melbourne in August which is a big even to work towards.
Tell us a little bit about your family and relationship, if you’re in one:
I have two children, my Master 5 & Miss 2.
They are active and outgoing kids who keep me busy, luckily they are fantastic sleepers too. I have an extremely supportive husband, it’s very much equal opportunity in our household and raising our family is very much a joint effort, he supports my work in any way he can and will capably take sole charge over a few days when I’m offshore at trade events and the like. The kids love time with their dad, building things, surfing, fishing and doing fun ‘dad’ type things.
Biggest life lesson?
Trust your instincts, they are generally right.
Always, stand up for what you believe is right.
Biggest lesson you’ve learned in business?
Things (& people) often aren’t as they seem and don’t believe everything you read (apart from this blog of course!)
What do you do on the hard days, we all encounter them:
Turn the stereo up load and dance with the kids, it defuses all situations, especially during those tough late afternoon hours with kids. If it is without kids, I try to talk to my husband or mum, about it or I have a great network of friends and fellow mumpreneurs from Mums on Top who are great listeners, and offer fresh and inspiring advice too.
How do you relax?
I love tennis, and play at any opportunity, it’s great to be part of such a supportive club where I play every week. I enjoy vege gardening and potter around out there with no real purpose often, it’s therapeutic…and enjoy the odd coffee too. I can be known to get sidetracked on FaceBook, hey I’m only human. I love our family time in the Coromandel too, but don’t get there nearly not enough. Master 5 is already standing on his boggy board, roll on summer again. Would like to try surfing one day too, maybe he’ll teach me?!
Share with us your favourite quote:
I have a few favourite quotes depending on the day, but I like this one in a sharing sense:
A candle can light other candles without going out itself.